Search engine optimization (seo) content: five tips.
Writing optimized content for your web site involves a bit of research
and detail, but it's worth it in higher search engine rankings and informed viewers.
Here's my short list of five elements to consider when you sharpen your pencil
to write a web page or series of optimized pages.
1) Identify a narrowly defined topic niche.
The content of most web sites seeks to fulfill a particular information need
or interactive service. My SEO guru once said, 'Find a niche and fill it!'
That remains a good bit of optimizing advice.
Your analysis will probably reveal certain web pages or blog posts related to your
subject. You may want to link to these sources in your article.
Matt Cutts, a Google employee, in a blog post titled
'how to write good content,'
recommends researching a potentially under-represented topic by searching for it in
Google. Few or no results should indicate that a need exists.
2) Develop a keyword phrase vocabulary.
Your topic niche will naturally have essential core keywords that combine to form a number
of similar phrases. Next, add to this list the additional synonym words that Google tells you mean
the same thing. An example:
'Official homepage,' is one phrase, but as two separate words each are a synonym for the term 'webpage'
according to Google.
Here's how to find the Big G eqivalent for any word: search for the term in
Google using the keyboard 'tilde' character directly in front of the word, ~webpage
Check the first two to three pages of results. The page titles and keywords
in the associated text, in bold, are the new equivalent words for your optimized
vocabulary. Use them!
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