beyond meta tags for keyword search results success.

Meta tags and how much to use them or not, is a much talked about topic. Webmasters who want to do a comprehensive optimization job for all of the major search engines will produce a complete set of meta tags.

The three most important meta tag elements are: the title, description and keywords. Your home page keywords list reflect the site's main theme. A key to consistent success is this tip: make the first three different words the same in all three tags. For good keyword relevancy only include words in your meta keywords tag that appear on the page. This is a winning strategy.

You may find tag generators helpful to get you started. The main concept is to identify words and phrases within the text on the page and use them. Include plurals and any other suffix variations of the words. There can be too many words in the keyword or description area, so use what you may consider a short list. One more tip: don't repeat the same word in a tag. Once each will do it!

One more element is the "robots" tag. You want the search engine "bot" to search your page, index the text and follow (content="index,follow") all links to other pages.

But, there's more to a well-tuned page than meta tags. It all starts with well chosen, optimized keywords. How do we develop the best keyword set?

better keyword ranking requires optimized focus.

The key to a successful phrase selection is a tight focus. Avoid being too general. Break the topic down into its basic elements and make a page for each. Use two and three word combinations to zero in on a very specific niche or description.

Each subsection should also have its core keywords and be tuned for them, which means proper placement in each of the ten HTML areas of a page. This adds up to the keyword frequency.

Gather the best generic terms for your product or service. You can identify phrases with fewer websites competing for them by using Google itself. The technical name for the advantage you're seeking is a high Keyword Effectiveness Index or KEI.

You can identify these winning two and three word phrases by brainstorming and using keyword generators. WORDTRACKER may be the most comprehensive keyword research tool you can use today. A DICTIONARY or thesaurus can also be a great help.

Find synonyms in Google by using the "~" character directly in front of the search word. The results in bold indicate your new equivalent word(s).

How often and where to use keywords is the next topic. Let's go to page two point five for more about top search engine results through KEYWORD DENSITY and prominence.